Write a press release and send to 50waysrockbridge@gmail.com for approval. (see the sample press release at the end of the checklist)

Send the press release to Tinni Sen and ask her to put the info on the 50 Ways website calendar and/or send in our newsletter. (tinnis.sen@gmail.com)

Send the press release to all or some of the print press on the list at the end of this checklist. Include a short note in the body of the email asking them to please print the release if there is room and attach the release in an editable form (not a pdf).

Send the press release to all or some of the TV media on the list at the end of the checklist.

Send the press release to The Rockbridge Advocate. Include a note asking that the event be included in the Refrigerator Calendar and inviting Doug Harwood to the event. Deadline is 17th of the month prior to publication. The calendar is first come first served. (Doug Harwood, editor: rbadvocate@embarqmail.com )

Put the event in The News-Gazette Calendar. Deadline Friday noon for following Wednesday edition. (Darryl Woodson, editor: editor@thenews-gazette.com) This is only for community events, NOT political events. The Gazette will only run political events in a paid ad. HOWEVER, it can’t hurt to try! (sample calendar event at the end of checklist)

Put the event in W&L daily online Campus Notices for the day of the event and the day before. A W&L employee must do this and must first set up an account. (set up the account here)

Set up a public Facebook Events page. Ask all the sub-committee members to invite their friends and mark themselves as going. This will show the event on their friends feeds. Update the page several times with new info and photos to keep the buzz going. Share the page with the 50 Ways Rockbridge Facebook group page.

Make a flyer. 8 ½” x 11” is a practical size. Be creative and eye-catching. Try collage, hand-drawn pictures, bold magic-marker letters, stamps, fluorescent paper. If possible scan and save it as pdf and jpg. Use the pdf for printing and the jpg for Facebook and inserting into emails.

Print the flyer. Use a home printer for a small run without much ink. James Allen Printing is good for ink-heavy flyers or runs of more than 75. You can email them a pdf or take them the original to copy on their color copy-machine. Please request funding from the 50 Ways-Rockbridge Board before printing if cost is an issue.

Post the flyer on bulletin boards – including Blue Phoenix Café inside and outside, Lexington Motel Restaurant, YMCA, P.O., libraries (Lexington, Goshen, Glasgow, BV), W&L, VMI, dumpsters. Remember to cover the county, BV and Glasgow.

Email an invitation to friends (perhaps using the flyer as a jpg in the email) and ask friends specifically to forward the invitation to their friends.